Historia Crítica

Hist. Crit. | eISSN 1900-6152 | ISSN 0121-1617

Advertising and the May Revolution in the Illustrated Press: El Día, 1943-1958

No. 42 (2010-09-01)
  • Guillermo O. Quinteros
  • Fabio André Guterres Ludwig
https://doi.org/10.7440/histcrit42.2010.06

Abstract

This article analyzes the advertising associated with the celebration of the Revolution of May 25, 1810 as a form of discourse that tries to sell and also influence the reader by using the newspaper as a strategic vehicle. These ads analyzed were published in the daily newspaper, El Día, of La Plata (Argentina) between 1943 and 1958. The exercise shows that during this period there was a variety of advertising discourses that, by referring to values associated with the Revolution, suggest particular political interests in accord with the changing historical context.

Keywords: advertising, representation, May Revolution, El Día, Argentina