Design Management Innovation Capabilities in Flexible Plastics Packaging SMEs
No. 41 (2014-07-01)Author(s)
-
Miguel David Rojas López(1) Doctor en Ingeniería de Sistemas. Profesor Asociado, Facultad de Minas, Universidad Nacional de Colombia. Medellín, Colombia. mdrojas@unal.edu.co
-
Felipe Zapata Roldan(2) Magíster en Ingeniería. Profesor Asociado, Facultad de Diseño Industrial, Universidad Pontificia Bolivariana. Medellín, Colombia. felipe.zapata@upb.edu.co
Abstract
Design management is an application of project management methods that has been studied for less than a decade, but which, from literature, appears to be a key factor to product performance especially in manufacturing companies. This work presents the results of an empirical measurement and its multivariate correlation on twenty-one Small and Medium Enterprises (SMEs) of the plastic packaging sector. Based on this analysis, seven factors were found that allow the quantitative translation of a set of innovation capabilities related to design and product development management.
Keywords:
Dynamic capabilities, industrial design, innovation management, organizational management, strategy