Aesthetics of visibility: The visual proposal of Francia Márquez’s campaign
No. 11 (2022-05-01)Author(s)
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Isabel Cristina Ramírez BoteroUniversidad del Atlántico, Colombia.
Abstract
In the current Francia Márquez campaign, as an unusual case in recent Colombian politics, there has been an evident interest in circulating images that directly question a series of referents, symbols and imaginaries of visual culture, art history and design; at the same time it has defined a particular way of relating to art and artists that we review in this article. Despite being such a recent and developing phenomenon, we dare to analyze some of the main images of the campaign to propose the concept of the aesthetics of visibilization as a commitment that seeks to challenge the codes of a macho, sexist and classist representation regime and to define new ways of conceiving the image. It is a strategy that deconstructs the visual grammar of the traditional political image and even goes so far as to question the iconography of the "hero" in Colombia.
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Copyright (c) 2022 Isabel Cristina Ramírez Botero
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.