H-ART. Revista de historia, teoría y crítica de arte

hart. Rev. Hist. Teor. Crit. Arte | eISSN 2590-9126 | ISSN 2539-2263

Aesthetics of visibility: The visual proposal of Francia Márquez’s campaign

No. 11 (2022-05-01)
  • Isabel Cristina Ramírez Botero
    Universidad del Atlántico, Colombia.
    ORCID iD: https://orcid.org/0000-0002-7564-3233
https://doi.org/10.25025/hart11.2022.02

Abstract

In the current Francia Márquez campaign, as an unusual case in recent Colombian politics, there has been an evident interest in circulating images that directly question a series of referents, symbols and imaginaries of visual culture, art history and design; at the same time it has defined a particular way of relating to art and artists that we review in this article. Despite being such a recent and developing phenomenon, we dare to analyze some of the main images of the campaign to propose the concept of the aesthetics of visibilization as a commitment that seeks to challenge the codes of a macho, sexist and classist representation regime and to define new ways of conceiving the image. It is a strategy that deconstructs the visual grammar of the traditional political image and even goes so far as to question the iconography of the "hero" in Colombia.

Keywords: Francia Márquez, Óscar González, Guache, Esteban African, political image, muralism

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