Kōbai_10

Kōbai | eISSN 2745-1445 | ISSN 2805-7783

Cool Japan: estrategia de poder blando y transformación cultural

No. 9 (2025-06-27)
  • Florencia Chort
    Universidad Nacional de Rosario
https://doi.org/10.53010/kobai.09.2025.01

Resumen

Desde Pokémon y Hello Kitty, hasta el sushi y el ramen, elementos de la cultura japonesa han atravesado a millones de personas en todo el mundo. Cuando pensamos en Japón, lo vemos como un referente global en diseño e innovación. Pero, ¿cómo ha capitalizado este fenómeno el gobierno japonés?

En este artículo, nos proponemos explorar la estrategia llamada Cool Japan, una iniciativa impulsada por el gobierno japonés para incrementar los recursos de poder blando del país, haciendo un recorrido por sus orígenes, objetivos y desafíos. Además, se explorarán los cambios en el entorno global que han influido en la evolución de esta estrategia y su impacto en la proyección del poder blando japonés.

Palabras clave: japan, power, strategy

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