Kōbai 9 - Logo

Kōbai | eISSN 2745-1445 | ISSN 2805-7783

Strategic Tenderness: Kawaii, Pop, and the Art of Influence

No. 9 (2025-06-27)
  • Johanna Mick Clausen
    Universidad de los Andes, Colombia

Abstract

How does a nation project power without resorting to force? In what ways do softness, everyday life, emotion—even what appears to be banal—become tools of geopolitical strategy? This issue of Kōbai explores Japanese pop culture as a porous frontier between cultural policy and individual affect, where diplomacy is also exercised through aesthetics, entertainment, and sensibility.

Keywords: kawaii, pop culture, japan, soft power, cool japan